ISBN: 978-93-94174-93-1

E-Buying Behaviour in Respect of Consumable Products

Assistant Professor of Commerce, School of Commerce, Vel Tech Rangarajan Dr Sagunthala Research & Development, Institute of Science and Technology, Chennai, India

The main aim of the study is to find out the awareness of e-buying in respect of consumable products, the e-shopping buying behaviour of consumers towards consumable products, the factors influencing purchase decision regarding e-buying in respect of consumable products, the satisfaction level of the customers regarding e-buying in respect of consumable products and the problems of consumers towards e-buying in respect of consumable products. The data and information collected by using primary and secondary sources. The secondary data regarding concept of online shopping, concept of ebuying behavior consumer behavior and previous studies related to topic were collected from various books, newspapers, websites, International and national journals. The primary data regarding demographic profile, preferences given to place where consumer access the internet, availability of courier service, preferences given to different services and online product categories, options available for mode of payments, difficulties faced by the online buyers were collected through primary sources. From the study, it is concluded that the youth are satisfied with e-buying. Convenience is an important factor that drives the consumers towards e-buying and consumers are using e buying to purchase different types of products. The result of the study reveals that most of the consumers prefer to buy goods online based on user reviews, easy EMI Options, availability of sufficient information about the product, facility for returning the product and facility for order-tracking details. Hence, e-retailers have to constantly ascertain their youth expectations, initiate necessary steps at the earliest to comprehend problems faced by them, offer full-fledged services like the sale of quality goods at lower price, replacement of damaged goods and expeditious delivery. Such services will offer satisfaction, help sellers retain the existing customers and attract new ones.

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Cite this Chapter: Srilenga Meenakshi, S. M., 2025. E-Buying Behaviour in Respect of Consumable Products. In: Dr. Lubna Suraiya Dr. P. Kanchana (Eds.). Commerce Reimagined: The Future of Trade and Transactions. Excellent Publishers, India. pp. 31-46. doi: https://doi.org/10.20546/978-93-94174-93-1_3