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978-93-94174-93-1_8

Commerce Reimagined: The Future of Trade and Transactions pp 116-141
Editors: Dr. Lubna Suraiya and Dr.P. Kanchana (2025)
ISBN: 978-93-94174-93-1
doi: https://doi.org/10.20546/978-93-94174-93-1_8
Chapter 8
The Triple Shift Transforming Global Commerce: Zero Contact, Zero Cash, Zero Borders
Dr. B. Augustine Arockiaraj1 and Dr. V. Udhaya Geetha2*
1Assistant Professor & Coordinator, Department of Commerce, St. Joseph’s College (Autonomous), (Affiliated to Bharathidasan University), Tiruchirappalli, India
2Assistant Professor, Department of Business Administration, St. Joseph’s College (Autonomous), (Affiliated to Bharathidasan University), Tiruchirappalli, India
Abstract
In the age of rapid digital change, global trade is in the midst of a triple fundamental shift defined by the advent of zero contact, zero cash, and zero borders. In this conceptual paper, we discuss how the three facets are colliding to redefine the future of trade and transactions. With the driving force of research in artificial intelligence (AI), blockchain, digital payment, and cross-border technologies, this 'triple shift' foretells the evolution toward seamless, secure commerce, and decentralized trade ecosystems. The research adopts theoretical models such as the Technology Acceptance Model (TAM), Network Economy Theory, the Global Value Chain (GVC) Theory, and the Triple Bottom Line (TBL) to discuss the facilitators, opportunities, and challenges in this transformation. In presenting the challenges such as regulatory fragmentation, cyber security threats, and digital exclusion, the research proposes an integrative conceptual model toward future-ready trade. The research results offer firmlevel, policy, and consumer strategies for the age of the next wave of global economic interaction, wherein contactless, cashless, and borderless trade transactions are the new paradigm.
Keywords
Zero Contact, Zero Cash, Zero Borders, Digital Transformation, Contactless Technology, Cashless Economy, Borderless Trade, E-Commerce, Sustainable Commerce
*Corresponding author; e-mail: augustinearockiaraj_co2@mail.sjctni.edu; udhayageetha_bu2@mail.sjctni.edu
Cite this Chapter: Augustine Arockiaraj, B. and Udhaya Geetha, V., 2025. The Triple Shift Transforming Global Commerce: Zero Contact, Zero Cash, Zero Borders. In: Dr. Lubna Suraiya Dr. P. Kanchana (Eds.). Commerce Reimagined: The Future of Trade and Transactions. Excellent Publishers, India. pp. 116-141. doi: https://doi.org/10.20546/978-93-94174-93-1_8
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